{"id":12863,"date":"2023-03-29T09:23:51","date_gmt":"2023-03-29T09:23:51","guid":{"rendered":"https:\/\/www.foodfriends.com\/blog\/?p=12863"},"modified":"2023-03-29T15:46:05","modified_gmt":"2023-03-29T15:46:05","slug":"google-analytics-tag-manager","status":"publish","type":"post","link":"https:\/\/old.foodfriends.com\/blog\/google-analytics-tag-manager\/","title":{"rendered":"Google Analytics &#038; Tag Manager"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12863\" class=\"elementor elementor-12863\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae1934a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae1934a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97f6298\" data-id=\"97f6298\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db4c01c elementor-widget elementor-widget-text-editor\" data-id=\"db4c01c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Google Analytics och Tag Manager &#8211; En kr\u00f6gares guide<\/span><\/h3><p style=\"margin-bottom: 1rem;\">N\u00e4r man v\u00e4l har en restaurang att sk\u00f6ta s\u00e5 blir det mycket att h\u00e5lla reda p\u00e5 och vi f\u00f6rst\u00e5r det. D\u00e4rf\u00f6r har vi skapat denna guide f\u00f6r att g\u00f6ra statistik, analys och data s\u00e5 l\u00e4tt som m\u00f6jligt.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-872c179 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"872c179\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b5a833d\" data-id=\"b5a833d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f150e38 elementor-widget elementor-widget-text-editor\" data-id=\"f150e38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Vad \u00e4r ens Google Analytics och Google Tag Manager? Hur kan de hj\u00e4lpa mig?<\/span><\/h3><p>Google Analytics och Google Tag Manager \u00e4r tv\u00e5 olika verktyg som kan hj\u00e4lpa dig att f\u00f6rst\u00e5 och f\u00f6rb\u00e4ttra din webbplats. Men de g\u00f6r olika saker och har olika anv\u00e4ndningsomr\u00e5den.<\/p><p><span style=\"font-weight: bold;\">Google Analytics<\/span>\u00a0\u00e4r ett analysverktyg som ger dig rapporter om din webbplats, till exempel:<\/p><ul><li aria-level=\"1\">Hur m\u00e5nga bes\u00f6kare har du haft?<\/li><li aria-level=\"1\">Var kommer de ifr\u00e5n?<\/li><li aria-level=\"1\">Vilka sidor har de tittat p\u00e5?<\/li><li aria-level=\"1\">Hur l\u00e4nge har de stannat p\u00e5 din webbplats?<\/li><li aria-level=\"1\">Har de gjort n\u00e5got speciellt, som att k\u00f6pa n\u00e5got eller fylla i ett formul\u00e4r?<\/li><\/ul><p style=\"margin-bottom: 1rem;\">F\u00f6r att Google Analytics ska kunna samla in den h\u00e4r informationen m\u00e5ste du l\u00e4gga till en speciell kod (kallad Google-tagg-id) p\u00e5 varje sida av din webbplats. Koden skickar sedan informationen till Google Analytics varje g\u00e5ng n\u00e5gon bes\u00f6ker din webbplats.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8db7c7c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8db7c7c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d667aaa\" data-id=\"d667aaa\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0de2200 elementor-widget elementor-widget-image\" data-id=\"0de2200\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"302\" src=\"https:\/\/old.foodfriends.com\/blog\/wp-content\/uploads\/2023\/03\/GA-example-1024x483.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/old.foodfriends.com\/blog\/wp-content\/uploads\/2023\/03\/GA-example-1024x483.png 1024w, https:\/\/old.foodfriends.com\/blog\/wp-content\/uploads\/2023\/03\/GA-example-300x141.png 300w, https:\/\/old.foodfriends.com\/blog\/wp-content\/uploads\/2023\/03\/GA-example-768x362.png 768w, https:\/\/old.foodfriends.com\/blog\/wp-content\/uploads\/2023\/03\/GA-example-1536x724.png 1536w, https:\/\/old.foodfriends.com\/blog\/wp-content\/uploads\/2023\/03\/GA-example.png 1920w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-514e029 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"514e029\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e3aab8\" data-id=\"7e3aab8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c18d68 elementor-widget elementor-widget-text-editor\" data-id=\"6c18d68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #999999;\"><em>Google analytics &#8211; hemsk\u00e4rm<\/em><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31e7f14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31e7f14\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-10d7d20\" data-id=\"10d7d20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e80eab9 elementor-widget elementor-widget-text-editor\" data-id=\"e80eab9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 16px;\">Google Tag Manager<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: 400; font-size: 16px;\">\u00a0\u00e4r ett verktyg som l\u00e5ter dig hantera olika typer av koder (kallade taggar) p\u00e5 din webbplats. En tagg \u00e4r ett litet stycke kod som g\u00f6r n\u00e5got speciellt, till exempel:<\/span><\/h3><ul><li aria-level=\"1\">Skicka information till Google Analytics eller andra verktyg<\/li><li aria-level=\"1\">Visa annonser eller popup-f\u00f6nster<\/li><li aria-level=\"1\">M\u00e4ta hur folk anv\u00e4nder din webbplats<\/li><li aria-level=\"1\">Testa olika versioner av din webbplats<\/li><\/ul><p style=\"margin-bottom: 1rem;\">Med Google Tag Manager kan du l\u00e4gga till, \u00e4ndra eller ta bort taggar utan att beh\u00f6va \u00e4ndra koden p\u00e5 din webbplats. Du kan ocks\u00e5 best\u00e4mma n\u00e4r och var taggarna ska k\u00f6ras, till exempel bara p\u00e5 vissa sidor eller n\u00e4r n\u00e5gon klickar p\u00e5 en knapp.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-85a12cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85a12cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-101302f\" data-id=\"101302f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e1ae9f elementor-widget elementor-widget-image\" data-id=\"6e1ae9f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"439\" src=\"https:\/\/old.foodfriends.com\/blog\/wp-content\/uploads\/2023\/03\/Google-tag-manager-1024x702.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/old.foodfriends.com\/blog\/wp-content\/uploads\/2023\/03\/Google-tag-manager-1024x702.png 1024w, https:\/\/old.foodfriends.com\/blog\/wp-content\/uploads\/2023\/03\/Google-tag-manager-300x206.png 300w, https:\/\/old.foodfriends.com\/blog\/wp-content\/uploads\/2023\/03\/Google-tag-manager-768x527.png 768w, https:\/\/old.foodfriends.com\/blog\/wp-content\/uploads\/2023\/03\/Google-tag-manager.png 1248w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a961640 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a961640\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae04101\" data-id=\"ae04101\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e39069c elementor-widget elementor-widget-text-editor\" data-id=\"e39069c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"color: #999999;\"><em>Google tag manager &#8211; hemsk\u00e4rm<\/em><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-812b420 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"812b420\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbfc49a\" data-id=\"cbfc49a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec37934 elementor-widget elementor-widget-text-editor\" data-id=\"ec37934\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-size: 16px;\">S\u00e5 skillnaden mellan Google Analytics och Google Tag Manager \u00e4r att:<\/span><\/h3><p>Google Analytics \u00e4r ett analysverktyg som ger dig rapporter om din webbplats.<\/p><p>Google Tag Manager \u00e4r ett verktyg som l\u00e5ter dig hantera olika typer av koder (inklusive Google Analytics Google-tagg-id) p\u00e5 din webbplats.<\/p><p style=\"margin-bottom: 1rem;\">Du kan anv\u00e4nda b\u00e5da verktygen tillsammans f\u00f6r att f\u00e5 mer kontroll och insikt \u00f6ver din webbplats. Till exempel kan du anv\u00e4nda Google Tag Manager f\u00f6r att l\u00e4gga till Google Analytics Google-tagg-id p\u00e5 din webbplats och sedan anv\u00e4nda Google Analytics f\u00f6r att se rapporterna. Du kan ocks\u00e5 anv\u00e4nda Google Tag Manager f\u00f6r att l\u00e4gga till andra taggar som hj\u00e4lper dig att m\u00e4ta och f\u00f6rb\u00e4ttra din webbplats p\u00e5 andra s\u00e4tt.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f3d367a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3d367a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c368e2\" data-id=\"0c368e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-233bc3b elementor-widget elementor-widget-spacer\" data-id=\"233bc3b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3eef34ae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3eef34ae\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77a4ac44\" data-id=\"77a4ac44\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13ad1a55 elementor-widget elementor-widget-text-editor\" data-id=\"13ad1a55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Hur kan jag anv\u00e4nda de i kombination med WaiterAid?<\/span><\/h3><p><span style=\"font-weight: 400;\">I WaiterAid s\u00e5 kan man nu hitta v\u00e5ra appar kallade \u201cGoogle Analytics\u201d och \u201cGoogle Tag Manager\u201d under sektionen \u201cAppstore\u201d i inst\u00e4llningarna. Med de apparna kan man skriva in sin Google-tagg-id eller sitt container-ID f\u00f6r att kunna samla data fr\u00e5n g\u00e4sterna som bes\u00f6kt sin bokningsapplikation. D\u00e4refter s\u00e5 kommer man kunna se all data, statistik och \u00e4ven AI-genererade insikter direkt i sitt Google Analytics och\/eller Google tag manager konto.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87d24b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87d24b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c14dd76\" data-id=\"c14dd76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8fdd559 elementor-widget elementor-widget-spacer\" data-id=\"8fdd559\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07116ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07116ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1db3bf\" data-id=\"d1db3bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f584364 elementor-widget elementor-widget-text-editor\" data-id=\"f584364\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Vanliga fr\u00e5gor:\u00a0<\/span><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b6fcec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b6fcec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c5509e\" data-id=\"8c5509e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-edb9841 elementor-widget elementor-widget-toggle\" data-id=\"edb9841\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toggle\" role=\"tablist\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2491\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"tab\" aria-controls=\"elementor-tab-content-2491\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"elementor-toggle-title\">Hur skaffar man ett Google analytics\/Google tag manager konto?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2491\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2491\"><p>F\u00f6r fr\u00e5gorna g\u00e4llande hur man skapar konton i de olika plattformarna s\u00e5 vill vi h\u00e4nvisa er till Googles alldeles egna guider som \u00e4ven inkluderar detaljerade steg och svar p\u00e5 fr\u00e5gor som kan uppst\u00e5 under sj\u00e4lva skapandet av kontot.&nbsp;<\/p><p><span style=\"font-weight: bold;\">F\u00f6r att skapa ett Google analytics konto s\u00e5 kan man anv\u00e4nda den h\u00e4r guiden:<\/span><\/p><p><a href=\"https:\/\/support.google.com\/analytics\/answer\/9304153?hl=sv\">https:\/\/support.google.com\/analytics\/answer\/9304153?hl=sv<\/a><\/p><p><span style=\"font-weight: bold;\">F\u00f6r att skapa ett Google tag manager konto s\u00e5 kan man anv\u00e4nda den h\u00e4r guiden:<\/span><\/p><p style=\"margin-bottom: 1rem;\"><a href=\"https:\/\/support.google.com\/tagmanager\/answer\/6103696?hl=sv\">https:\/\/support.google.com\/tagmanager\/answer\/6103696?hl=sv<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2492\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"tab\" aria-controls=\"elementor-tab-content-2492\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"elementor-toggle-title\">Ska jag anv\u00e4nda Google analytics eller Google tag manager f\u00f6r min restaurang?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2492\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2492\"><p>G\u00e4llande ifall Google tag manager eller Google analytics fungerar b\u00e4st f\u00f6r just er restaurang \u00e4r lite sv\u00e5rt att s\u00e4ga d\u00e5 det beror p\u00e5 era behov.&nbsp;<\/p><p>F\u00f6r de flesta s\u00e5 fungerar Google analytics bra d\u00e5 det \u00e4r l\u00e4ttare att s\u00e4tta upp och erbjuder mycket grundl\u00e4ggande data. Google analytics erbjuder mycket av den grundl\u00e4ggande information som m\u00e5nga letar efter som vilka sidor som bes\u00f6kts, hur m\u00e5nga som bes\u00f6kte de sidorna och hur l\u00e4nge de stanna p\u00e5 respektive sida. En annan f\u00f6rdel med Google analytics \u00e4r att man inte beh\u00f6ver Google tag manager f\u00f6r att det ska fungera utan den kan fungera sj\u00e4lvst\u00e4ndigt.<\/p><p style=\"margin-bottom: 1rem;\">Google tag manager kr\u00e4ver lite mer uppstartsarbete men kan erbjuda fler och mer specifika sp\u00e5rningsm\u00f6jligheter s\u00e5 v\u00e4l som kopplingar till andra verktyg. Med Google tag manager kan man \u00e4ven koppla ihop flera datafl\u00f6den fr\u00e5n olika sidor och webbplatser f\u00f6r att ha allt samlat p\u00e5 samma plats. D\u00e4remot s\u00e5 g\u00e5r det inte att anv\u00e4nda Google tag manager f\u00f6r sig sj\u00e4lvt utan man kommer \u00e4ven beh\u00f6va ha Google Analytics f\u00f6r att kunna se datan man samlar in.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2493\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"tab\" aria-controls=\"elementor-tab-content-2493\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"\" class=\"elementor-toggle-title\">Vart hittar jag dessa koder och vad g\u00f6r de?<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2493\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"tabpanel\" aria-labelledby=\"elementor-tab-title-2493\"><p><i>*F\u00f6r att hitta dessa koder s\u00e5 beh\u00f6ver man f\u00f6rst ha skapat ett konto i de verktygen man vill anv\u00e4nda.*&nbsp;<\/i><\/p>\n<p><b>Google analytics &#8211;&nbsp;Google-tagg-id<\/b><\/p>\n<p>F\u00f6r Google analytics s\u00e5 vill vi h\u00e4nvisa er till Googles guider f\u00f6r resten av processen d\u00e5 de erbjuder en mer helt\u00e4ckande guide.<\/p>\n<p><i>Google-tagg-id guide:<\/i><\/p>\n<p><a href=\"https:\/\/support.google.com\/analytics\/answer\/9539598?hl=sv\">https:\/\/support.google.com\/analytics\/answer\/9539598?hl=sv<\/a><\/p>\n<p><b>Google tag manager &#8211; container-id<\/b><\/p>\n<p>F\u00f6r Google tag manager s\u00e5 vill vi h\u00e4nvisa er till Googles guide f\u00f6r hur man skapar ett Google tag manager konto d\u00e5 den \u00e4ven t\u00e4cker hur man f\u00e5r tag i sitt container-id.<br><\/p>\n<p><i>Container-id &amp; skapa konto guide:<\/i><br><\/p>\n<p><font color=\"#696969\"><span style=\"background-color: rgb(255, 255, 255);\"><a href=\"https:\/\/support.google.com\/tagmanager\/answer\/6103696?hl=sv\">https:\/\/support.google.com\/tagmanager\/answer\/6103696?hl=sv<\/a><\/span><\/font><i><br><\/i><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google Analytics och Tag Manager &#8211; En kr\u00f6gares guide N\u00e4r man v\u00e4l har en restaurang att sk\u00f6ta s\u00e5 blir det mycket att h\u00e5lla reda p\u00e5 och vi f\u00f6rst\u00e5r det. D\u00e4rf\u00f6r har vi skapat denna guide f\u00f6r att g\u00f6ra statistik, analys och data s\u00e5 l\u00e4tt som m\u00f6jligt. Vad \u00e4r ens Google Analytics och Google Tag Manager? [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[249],"tags":[],"class_list":["post-12863","post","type-post","status-publish","format-standard","hentry","category-articles-sverige"],"_links":{"self":[{"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/posts\/12863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/comments?post=12863"}],"version-history":[{"count":34,"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/posts\/12863\/revisions"}],"predecessor-version":[{"id":12962,"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/posts\/12863\/revisions\/12962"}],"wp:attachment":[{"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/media?parent=12863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/categories?post=12863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/tags?post=12863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}