{"id":13047,"date":"2023-04-03T17:34:33","date_gmt":"2023-04-03T17:34:33","guid":{"rendered":"https:\/\/www.foodfriends.com\/blog\/?p=13047"},"modified":"2023-04-05T07:28:46","modified_gmt":"2023-04-05T07:28:46","slug":"facebook-pixel-via-google-tag-manager","status":"publish","type":"post","link":"https:\/\/old.foodfriends.com\/blog\/facebook-pixel-via-google-tag-manager\/","title":{"rendered":"Facebook Pixel via Google Tag Manager"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13047\" class=\"elementor elementor-13047\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-916aa52 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"916aa52\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b1d5e6\" data-id=\"2b1d5e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00660d7 elementor-widget elementor-widget-text-editor\" data-id=\"00660d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Kr\u00f6garens guide till Facebook Pixel i WaiterAid<\/h3><div>Facebook Pixel \u00e4r ett redskap som kan hj\u00e4lpa dig dokumentera och analysera trafik till din sida. I den h\u00e4r guiden f\u00f6rklarar vi hur man s\u00e4tter upp Facebook Pixel f\u00f6r att m\u00e4ta trafiken i din bokningsapplikation.<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f79ce0d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f79ce0d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c382ef\" data-id=\"5c382ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c2519cd elementor-widget elementor-widget-text-editor\" data-id=\"c2519cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Vad \u00e4r Facebook Pixel?<\/h3><div><div><div>Facebook pixel \u00e4r en bit kod p\u00e5 din webbplats som kan hj\u00e4lpa dig att b\u00e4ttre f\u00f6rst\u00e5 hur m\u00e4nniskor anv\u00e4nder din webbplats, till exempel vilka sidor de bes\u00f6ker, hur l\u00e4nge de stannar och vilka \u00e5tg\u00e4rder de tar. Du kan anv\u00e4nda dessa insikter f\u00f6r att f\u00f6rb\u00e4ttra din webbplatsupplevelse, optimera din konverteringstratt och identifiera dina mest v\u00e4rdefulla kunder.<\/div><div>\u00a0<\/div><div>Facebook pixel kan hj\u00e4lpa dig som en restaurang\u00e4gare att:<\/div><div>\u00a0<\/div><div><ul><li>L\u00e4ra dig om din webbplatstrafik. F\u00e5 rika insikter om hur m\u00e4nniskor anv\u00e4nder din webbplats fr\u00e5n din facebook pixel-instrumentpanel. Du kan se hur m\u00e5nga h\u00e4ndelser din pixel har registrerat under en viss tidsperiod, till exempel sidvisningar, k\u00f6p eller bokningar. Du kan ocks\u00e5 se vilka enheter och webbl\u00e4sare dina bes\u00f6kare anv\u00e4nder, vilket kan hj\u00e4lpa dig att anpassa din webbplatsdesign.<\/li><li>Skapa anpassade m\u00e5lgrupper fr\u00e5n webbplatsbes\u00f6kare. Du kan anv\u00e4nda facebook pixel f\u00f6r att skapa anpassade m\u00e5lgrupper baserade p\u00e5 de \u00e5tg\u00e4rder som m\u00e4nniskor tar p\u00e5 din webbplats. Till exempel kan du skapa en m\u00e5lgrupp av personer som har bes\u00f6kt din meny-sida men inte har gjort en bokning. Du kan sedan anv\u00e4nda dessa m\u00e5lgrupper f\u00f6r att n\u00e5 ut till dem med relevanta annonser eller erbjudanden p\u00e5 Facebook och Instagram.<\/li><li>M\u00e4ta konverteringar \u00f6ver enheter. Du kan anv\u00e4nda Facebook\u00a0pixel f\u00f6r att f\u00f6rst\u00e5 hur dina annonser p\u00e5 olika enheter hj\u00e4lper till att p\u00e5verka onlinekonverteringar. Till exempel kan du se om n\u00e5gon s\u00e5g din annons p\u00e5 sin mobiltelefon men gjorde ett k\u00f6p p\u00e5 sin dator. Detta kan hj\u00e4lpa dig att optimera dina annonser f\u00f6r olika enheter och plattformar.<\/li><\/ul><\/div><div>F\u00f6r att komma ig\u00e5ng med Facebook\u00a0pixel beh\u00f6ver du en webbplats f\u00f6r ditt f\u00f6retag och du m\u00e5ste kunna uppdatera din webbplats kod. Du kan f\u00f6lja instruktionerna p\u00e5 Meta Business Help Center f\u00f6r att skapa och installera en Facebook pixel p\u00e5 din webbplats.<\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf1967d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf1967d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f4f36c\" data-id=\"9f4f36c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cfb7d9 elementor-widget elementor-widget-spacer\" data-id=\"9cfb7d9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b77b516 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b77b516\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2928b3\" data-id=\"b2928b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b48c0f elementor-widget elementor-widget-text-editor\" data-id=\"7b48c0f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Hur g\u00f6r man f\u00f6r att sp\u00e5ra trafik i sin bokningsapplikation med WaiterAid?<\/h3>\n<p>F\u00f6r att sp\u00e5ra trafiken som kommer genom din bokningsapplikation s\u00e5 kan man anv\u00e4nda WaiterAids appar som hittas under <strong>Inst\u00e4llningar&gt;Appstore<\/strong>. F\u00f6r att s\u00e4tta upp Facebook Pixel s\u00e5 kan man anv\u00e4nda Google Tag Manager. Det g\u00e5r v\u00e4ldigt l\u00e4tt att s\u00e4tta upp Facebook Pixel med hj\u00e4lp utav Google Tag Manager och \u00e4r \u00e4ven rekommenderat av Facebook.&nbsp;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4283983 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4283983\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-511c3d7\" data-id=\"511c3d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f80ea9d elementor-widget elementor-widget-text-editor\" data-id=\"f80ea9d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>Facebook Pixel via Google Tag Manager.<\/h4><p>F\u00f6r den h\u00e4r metoden s\u00e5 beh\u00f6ver man ha ett Google Tag Manager och ett Facebook\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Business<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">\u00a0<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight );\">Manager konto. Om man inte redan har ett kan man l\u00e4sa h\u00e4r hur man skapar ett h\u00e4r:<\/span><\/p><p><a href=\"https:\/\/support.google.com\/tagmanager\/answer\/6103696?hl=en\">Skapa Google Tag Manager konto<\/a><\/p><p><a href=\"https:\/\/www.facebook.com\/business\/help\/1710077379203657?id=180505742745347\">Skapa Facebook Business Manager konto<\/a><\/p><p>\u00a0<\/p><h4>Koppla Google Tag Manager till WaiterAid<\/h4><p>F\u00f6rst s\u00e5 ska man koppla sitt Google Tag Manager konto till WaiterAid med hj\u00e4lp av v\u00e5ran Google Tag Manager app som hittas i <b>Inst\u00e4llningar&gt;Appstore<\/b>. D\u00e4refter s\u00e5 kopierar man in sitt container-ID som hittas i Google Tag Manager i den angivna rutan. F\u00f6r mer information om Google Tag Manager se h\u00e4r:<\/p><p><a href=\"https:\/\/waiteraid.com\/article\/index.php?page=google-analytics-tag-manager\">Google Analytics &amp; Tag Manager<\/a><\/p><p>\u00a0<\/p><h4>Koppla Facebook Pixel till Google Tag Manager<\/h4><p>Efter att man kopplat sitt Google Tag Manager konto till WaiterAid s\u00e5 beh\u00f6ver man ansluta sin Facebook Pixel. F\u00f6r information g\u00e4llande hur man kopplar sin Facebook Pixel till Google Tag Manager och s\u00e4tter upp <b>Triggers <\/b>f\u00f6r specifika event s\u00e5 kan man l\u00e4sa mer h\u00e4r:<\/p><p><a href=\"https:\/\/www.facebook.com\/business\/help\/1021909254506499\">Att anv\u00e4nda Meta Pixel med Google Tag Manager<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kr\u00f6garens guide till Facebook Pixel i WaiterAid Facebook Pixel \u00e4r ett redskap som kan hj\u00e4lpa dig dokumentera och analysera trafik till din sida. I den h\u00e4r guiden f\u00f6rklarar vi hur man s\u00e4tter upp Facebook Pixel f\u00f6r att m\u00e4ta trafiken i din bokningsapplikation. Vad \u00e4r Facebook Pixel? Facebook pixel \u00e4r en bit kod p\u00e5 din webbplats [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[249],"tags":[],"class_list":["post-13047","post","type-post","status-publish","format-standard","hentry","category-articles-sverige"],"_links":{"self":[{"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/posts\/13047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/comments?post=13047"}],"version-history":[{"count":16,"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/posts\/13047\/revisions"}],"predecessor-version":[{"id":13067,"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/posts\/13047\/revisions\/13067"}],"wp:attachment":[{"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/media?parent=13047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/categories?post=13047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/tags?post=13047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}