{"id":2350,"date":"2018-11-06T11:07:09","date_gmt":"2018-11-06T11:07:09","guid":{"rendered":"http:\/\/www.foodfriends.com\/blog\/?p=2350"},"modified":"2018-11-14T12:39:31","modified_gmt":"2018-11-14T12:39:31","slug":"sverige-ny-kampanj-fran-iq","status":"publish","type":"post","link":"https:\/\/old.foodfriends.com\/blog\/sverige-ny-kampanj-fran-iq\/","title":{"rendered":"SVERIGE &#8211; Ny kampanj fr\u00e5n IQ"},"content":{"rendered":"<p>Systembolagets frist\u00e5ende dotterbolaget <a href=\"https:\/\/www.iq.se\">IQ<\/a>, har bytt reklambyr\u00e5 fr\u00e5n <a href=\"https:\/\/forsman.co\">Forsman &amp; Bodenfors<\/a> och jobbar nu ist\u00e4llet med <a href=\"http:\/\/perfectfools.com\/news\/\">Perfect Fools<\/a>. Och nu lagom till en \u00e5rstid d\u00e5 alkoholkonsumtionen stiger, kommer den nya reklamkampanjen \u201dAlkoholkontraktet\u201d signerad Perfect Fools.<br \/>\nI en intervju med Resum\u00e9 s\u00e4ger VD p\u00e5 IQ, Karin Hagman:<\/p>\n<p>\u2013 Vi vill med v\u00e5r nya kampanj f\u00e5 m\u00e4nniskor att fundera kring hur vi egentligen beter oss och reflektera\u00a0kring det &#8220;alkoholkontrakt&#8221; som r\u00e5der n\u00e4r alkohol \u00e4r n\u00e4rvarande. Varf\u00f6r \u00e4r det sv\u00e5rt att hoppa \u00f6ver\u00a0en \u00f6lrunda? Varf\u00f6r \u00e4r det sv\u00e5rt att tacka nej till den d\u00e4r snapsen? s\u00e4ger<span class=\"apple-converted-space\">\u00a0<\/span><strong>Karin Hagman<\/strong>, vd p\u00e5 IQ.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.resume.se\/nyheter\/artiklar\/2018\/11\/06\/i-vilka-sammanhang-klarar-du-av-att-avsta-alkohol\/\">I vilka sammanhang klarar du av att avst\u00e5 alkohol?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Systembolagets frist\u00e5ende dotterbolaget IQ, har bytt reklambyr\u00e5 fr\u00e5n Forsman &amp; Bodenfors och jobbar nu ist\u00e4llet med Perfect Fools. Och nu lagom till en \u00e5rstid d\u00e5 alkoholkonsumtionen stiger, kommer den nya reklamkampanjen \u201dAlkoholkontraktet\u201d signerad Perfect Fools. I en intervju med Resum\u00e9 s\u00e4ger VD p\u00e5 IQ, Karin Hagman: \u2013 Vi vill med v\u00e5r nya kampanj f\u00e5 m\u00e4nniskor [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2353,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/posts\/2350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/comments?post=2350"}],"version-history":[{"count":3,"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/posts\/2350\/revisions"}],"predecessor-version":[{"id":2397,"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/posts\/2350\/revisions\/2397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/media\/2353"}],"wp:attachment":[{"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/media?parent=2350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/categories?post=2350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/old.foodfriends.com\/blog\/wp-json\/wp\/v2\/tags?post=2350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}